Terry's Chocolate Orange
Terry's Chocolate Orange is a chocolate confection produced by Terry's Chocolate Works in York, England, in 1932. The company has changed hands multiple times, and in 2005, production was relocated to Eastern Europe. Carambar has been producing the Terry's Chocolate Orange in Strasbourg, France, since 2018. The Terry's Chocolate Orange is an orange-shaped ball of chocolate blended with orange oil that is separated into 20 segments and wrapped in orange-skin patterned foil, just like a real orange. The segments are firmly cemented together in the center when packaged; consequently, before unwrapping, the ball is typically tapped violently on a hard surface to separate the segments. In 1823, chemist Joseph Terry went to work at a York sweets company, where he created new chocolate, candied peel, and marmalade lines. In 1830, he became the sole owner of the company, and after his death, it was passed down to his sons, including Joseph Jr., who ran it. Joseph Terry and Sons Ltd. was formed in 1895, with Joseph Terry Jr. and his own son Thomas as directors. In 1926, the firm opened Terry's Chocolate Works, an Art Deco-style facility, and began introducing new goods. Dessert Chocolate Apple (1926), Terry's All Gold (1931), and Chocolate Orange were among them (1932). The Chocolate Orange product is recognized for its out-of-the-box marketing, which peaks during the holidays. The Chocolate Orange was once said to be found in one-tenth of all British Christmas stockings. Dawn French has starred in a number of advertisements for the company, frequently in a contrived setting defending and hiding "her" Chocolate Orange from others. The following are some well-known marketing phrases: "Tap it and unwrap it, It's not Terry's, it's mine, Don't tap it... Whack it!" Recent advertising have dropped the French and replaced it with the tagline "Round but not for long." With the slogan "Smash it to pieces, love it to bits," the latest advertising campaign in the United Kingdom portrays numerous circumstances in which individuals are attempting to break the segments of their Terry's Chocolate Orange apart.